(c) Can Stock Photo / peshkova
We all know that social media plays a huge role nowadays. Whether you are spending much time on facebook, Instagram, twitter or not, you definitely know that people are making a lot of money through social media. And if you were asking yourself: how? How can I be the one who earns money via social media? Here is the answer: through becoming leaders and influencers.
Well, most of us will tell that this doesn’t seem to be real. Let’s discuss this case by case and take Instagram as an example.
Many followers, likes and comments
Instagram is a place where you can easily gain followers, likes and comments, if you have great and interesting images, beautiful feed and extraordinary gallery. Let’s say, when you have all of those, you are having more and more followers by becoming an influencer. You thought only in real life people need leaders and influencers? You were mistaken. Even in social media, people need someone to follow. And this is natural, because there are two types of people: people creators (who are creative, hard-working and are eager to make changes) and people watchers (who don’t have enough passion, willingness or skills, etc. to create something and are watching how others are doing). This is both in the real life and social media.
So, let’s imagine you are a creator and have your Instagram with beautiful news feed, many people are starting following you, being amazed with the job you do, making fan pages for you etc. That is to say you are creating a virtual reality where many people know you and are waiting for your new life events and you to share those with them.
Here comes that part: you are starting earning via social media. You are placing ads, promoting this or that product. This has 3 sides:
- Companies- which pay you money to ad their product, service etc.. As you are a leader, many people will see your posts, they believe to what you say and share, so you are indirectly telling them to go this store and buy this. In other words, this is an alternative advertising.
- You – You are earning money both by bringing benefits to the company and your followers, and well, to you as well.
- Your followers- who are truly liking you and what you are doing. As you are a leader for them, they are eager to listen to your advice, because you know better what is right and what is not.
In the end, everyone stays satisfied. You may think that the online world of leadership may get an end here. However, if you are working more and more you can bring this to real life, invest the online gained money into something real and imagine what? People from online world, will become real as you are still a leader they follow.
Leadership doesn’t become a friendship
With many benefits that we have just mentioned, there is one negative side here. You should never rely on the thought that the followers you have online will be there in the real life. When you are communicating with the people as a leader in real life, you are giving real help, sharing real experiences and events and you are knowing each other. However, in the social media world you never know who is that person who is liking or commenting to your new post and what he/ she will do if meets you in reality.
In other words, being an influencer online is a great thing, however you should never lose the reality and the life you have got there.
Make the necessary steps
After all, if you decide that you want to become a social media leader, you should take the necessary steps and do everything to reach them. You can start with:
- Specifying what you really want to do
- Working on your posts and their importance
- Working on your audience and making it bigger and bigger
- Continually developing your social media channels to gain new followers
- Not getting tired or bored with anything in case it goes slow
- Keep your followers updated as much as possible
- Share it to have it
This is how people become social media influencers, sounds easy, or maybe difficult? You can try it yourself if you wish to. Good luck!
