Many entrepreneurs do not actually realize and estimate the importance of the name of the brand. The reality is that the name of the brand is very important. It plays significant role in the marketing of the brand. Not always, however, the name is the direct reflection of the brand and most often the brand suffers and loses from that. Now, you may still wonder why name is so important for the brand and for the successful startup. Do not wonder because the name of the brand or company, actually of your startup is what the customers see first. The first impression is always very important and it plays a crucial role in everything, however, when it comes to the name of the company, it is the key to the impression that the customers get and that is why it is so important. The name of your startup has to impress people because it is the very first thing that your company interacts with. The company name sums up everything about your company and that is why it has a lot of impact on people.
So now let’s understand what the recourses are that will help you with your startup name.
- First of all you should start with related words, which means that you should find a name which corresponds to your product. In this case you should think of a material then try to find some words that are related to it. There are a lot of creative dictionaries such as urban dictionary etc. Find some inspiration there.
- The next thing that you can do on the way you find a great name for your startup is playing with the words that you have already found. Playing with those words can be great because you will come up with some creative ideas and that will help you to find a perfect name for your company.
- One of the best recourses where you must get the name from, is offering what the people want to find. That is you should name your company just the way the customers are searching it. The Ubersuggest.com will help you a lot while understanding what people are looking for. You will see the most searched words related to your product and this can also serve as a huge inspiration for you.
- Use Namechk.com to make sure that your name is available. You cannot take the name of other company or brand, so what you should do is to check that the name that you have chosen exists already.
- Then what you should do is you should test the name that you have chosen. Go and ask strangers, your friends and family what they think about the name that you have chosen. I am sure while you do this you can also some new ideas about how you can name the company. Friends, family and sometimes even those people you did not think that will ever help you, can be of great help and suggest a great name for your company.
These are the best things that will help you when you want to find a good name for your startup.
Do not overlook the issue of name because it is in fact one of the most crucial factors when it comes to branding and company and the marketing of it as well. The name that you choose must be catchy. People must remember it very well. Sometimes the name that people think is beautiful but you will not remember it, because it is complicated, hard to remember, difficult etc. Do not make such a mistake and choose a name which is catchy. Besides being catchy it must also be pleasant to listen to, must be interesting and must have some kind of class as well. That is it must be a good match for branding. Some of the best companies of the world take their surnames but make it easy and classy, some just take familiar words, change it a little bit, make it sound better and take it. NO matter what you choose, choose the name with a taste. The name should not also be too long. If it is too long then it will not be easy to remember again, and it will not sound beautiful also. So try to make it short but have your identity in it. This kind of branding and naming has high chances of success. Once you have chosen your name, choose the logo also and it will make your company ready for branding. A good name together with good logo with impress the customers greatly even if they think that they are not impressed by it. Besides this, do not forget that the name you chose is to convince the customers to buy your brand.