DIGITAL MARKETING TRICKS AND THEIR SPECIFICATIONS

You have most probably read a lot about the importance of digital marketing and the effects it may have. You may give or not a vital role to it and save your budget for something else, but in most of the cases it is important to admit that digital marketing has important role and you can’t exclude it. So, in case you are eager to gain more customers, make your brand more popular and reach tones of likes and engagements, here is what you can start with.

Decide your niche and open up your branded profiles

Deciding the niche is important in order not to miss any platform you could go with well. This means, if you are selling some clothing items, accessories, home decors etc., best things would be opening your branded Pinterest page and Instagram Business Account. Sharing here your items, would correspond to the niche and will bring you many benefits. If you are more of a Twitter thing – then go on and add yourself there as well. Make sure to optimize your profiles properly. That is to say: just opening a profile and writing the name of the company would never be enough. You will have to optimize the pages properly by adding your address, phone number, logo and of course other content (we will talk about this later again). All of this information added will help the users find you more easily and get to our page at once. Set your profiles as a first step and let’s proceed to the next one.

Content is the king

We will always come to this –because, in reality, content is the king. Whatever you will read and write and do, if the content is not unique, interesting and informative enough it won’t catch the audience. And by saying content it is important to mention, that we don’t mean only the written content you will have in your social media. We all know that nowadays people are mostly paying attention to images and videos. In other words, most of the clicks and impressions will get the images and videos and other visual things, more than just the writing. This means, that you should pay attention not only to writing but also to the visual things you have got. Make sure you have enough content for this or that period of time and update your profiles in daily basis.

How to post the content?

You may think- “Great, I have got the content, I have the profiles, all I need is just posting them”. However, in most of the cases by just posting a picture, you will get lost in thousands of pictures which are posted every minute, not even telling second. So, what do you need to be visible? Here are some of the things you should take into account before posting:

• The time – you can start with experiencing different times and see at what hour exactly people are most active. If you are posting a pic at an hour, when your target audience is sleeping, then…. So, let’s imagine your primary goal is targeting people from US, and you are living in Europe. This means every time you make a post or schedule one, you should make sure it will be posted at the day hour.
• The quality – make sure you are using high quality images, videos etc. Not only internet is now full with millions of images, people are also full with them. Which means they are used to seeing something beautiful and of a high quality. That is why, in order to attract them, you should bring everything to high quality.
• Hashtags are important – Well, time for hashtags! Hashtags are now everywhere, and in reality, those are the best opportunities people will be able to find you. So, you can start with doing a little bit of research of the hashtags in your niche. See, which ones are used the most and are most active. When posting, add those relevant hashtags to the image, video, text – to anything. This will help people get to you easily.
• Be active – For the beginning period, just posting quality pics at the right time with the hashtags wouldn’t be enough. In order to create your community, you will have to like the images of other users (preferred to be in the same niche of you company), comment and try to engage them into your profile.

Make it live

Recent trends – making live videos. People do follow a lot the live videos and get interested into what you are doing. This means you can do some live videos, where you can show how you prepare this or that thing, you can make the Live of an interesting business event, or the working process. The more interesting and cool live videos you are doing; the more people will come to watch it. And if you are lucky enough to get into the explore you will get even more and more followers and visitors in your profile.

Use influencers for your marketing

We all know about the influencers marketing, right? Search some influencers in your company niche and find people, who have many followers and are active online. Prepare a separate budget for this. You can either send a product to an influencer to make a review or pay them for coming to your shop. In other words, you are doing alternative advertising with the help of influencers. This will bring even more viewers to your profile and help you grow in a fast way.

Follow these tricks to improve your online presence and reach even more viewers online. After all, if you do it all right, your targeted audience will become customers one day. So, good luck with that!