BRANDING IDEAS AND HOW THEY HELP YOUR COMPANY

If you are going to open your company first thing you may start thinking about is the branding of the company. In other words, your company name, slogan, logo. Well, branding is not just that but for the beginning you can start with those and then only develop new ideas. So here we go:

Company name is what you should start with

That may seem to be too simple task at the beginning. Right? but it is not and you will get assumed in this when you go deeper into it. So ask different questions to yourself in order to limit your options into fewer versions and make a final decision. There are some companies the owners of which require their company to be mentioned in them. If you are from those owners, then you don’t have much options but playing with your name and its variations. However, you can also be more crrative and try to choose something more creative. More and more people and companies are nowadays trying to choose a company/ brand name that would have two meanings. This can also include your initials, have another meaning besides its essential one. This means people will spend more time on understanding your company name. And if you succeed enough, they will search and ask to see what is all about. Well, for the beginning, interest towards your company and brand is all you really need.

Slogan is the second important thing

After finishing up with deciding the name of your company/ brand, it is the high time to decide your slogan. The same as with the name, slogan should also be something interesting and creative. It should tell about your goals, your differences and peculiarities. We do agree, that by just one sentence and those several words it can be pretty difficult to decide something. However, you should do your best in order to reach a success here as well. This will become the indicator of your success in the future, so make sure you spend enough time on it and get the right result at the end.

 Logo needs to be the next

When done with the name and the slogan of the company you can now pass to the logo of it. It is the same as said before for the name and slogan. This has to be catchy, easy memorable, something that everyone will see and say: hey this is logo of this company. Everyone should remember you by the logo you have. For this you can use the name of the company written in a creative way or have the initials of the company written in a way that one would understand what it all is about. In order to start it all effectively yoi can syart doing the logo design by jist researching the logos of other companies. Look what others have, in order not to copy and have yours unique. See what your competitors have in order to escape having the same result. Analyze what does the market have and what is going to be attractive. Accordingly, create your logo to create the connection between the company and your future customers.

Be careful to your online presence

That may seem that everything is done by just creating the name, slogan and logo of your company. However, in order to continue with the branding of your company, you should be careful to your online presence. That is to say, everything you write, post and comment in the social media should be done very carefully. This will speak about your company’s reputation and will bring more and more customers if everything posted is accurate. In order to make it all be very accurate, here are some things you should follow:

• Be as careful in your writings as possible – try to escape some grammatical mistakes and errors that may happen. Though, social media is so full of many texts (most of them being with mistakes and errors), but you shouldn’t become one of those users who make it all even worse.
• Choose the high quality – Give your preference to high quality images, Gifs and videos. Every time you are about to post a low quality image or video remember that it will effect on your online presence.
• Be careful to the comments – While you are commenting to this or that pictures, be careful not to make them too personal and write more than needed. Also, there are being very harsh comments and critical ones to your company page, make sure you are not going deep into the discussion. That is to say, whenever you see constructive critical comments you can answer them by “Thank you for the feedback, we will take this into account”. The opposite answer of “Thank you, but we are trying to do our best and you are mistaken…” can be a wrong answer and bring to more comments and discussion. Try to be as objective as you can when answering the comments, or in general ensuring your online presence.

Offline presence is also important

If you are a local shop, a business that has to have offline branding, then go on with that as well. It is important to have your shop all arranged in a way, that will catch the potential customers’ attention and will make them come to your shop. Be sure to choose eye catchy and attractive colors for the shop, choose the active and right music for the customers to enjoy the time they spend at the shop and stay there even more. The more they are at the shop, the more they will make purchases.

Those marketing tricks are amazing for the beginning. Start with them and you will see the successful results you will see. Good luck!