WHICH ADVERTISING TIPS AND TRICKS TO USE FOR THE COMPANY GROWTH ?

Whether you are a small business owner, or already established business with many years of experience, you will need to use advertising as a way for your company marketing. Several things to be discussed before starting thinking about the advertising your company can be as follows:

• Your budget for it – Make sure you know exactly how much you are going to spend on advertising each month/ trimester or a year. This will help you better understand which advertising tips exactly you will choose. If you have some limits in budget, you may choose only one, if you don’t then maybe, working on each advertising tips would be just a great marketing for you.
• Effectiveness for each – Some of the advertising tips may be special to different business. This means, while choosing this or that advertising way, you should make sure that will be effective for you and your business as well. And only then proceed to working with that.
• The exact time – If you are going to have an event and want to make some marketing for the exact event, make sure you are getting concentrated only on it. This means, you should also specify what you are doing marketing for? Do you want to advertise the whole company, whole year around? Or do you want to advertise an event, a product, anything else special about you? These are all connected with each other and will boost the company marketing as well, however if you get it done specifically for something you will be more exact in your results, costs and effects.

If you have discussed the above mentioned points and have the answers to them, you can now also discuss which are the most effective advertising tips, you can use.

1. Know your audience and target it

Best thing you can do is starting your advertising with knowing your audience and commencing with targeting them. Most probably wouldn’t be for everyone in the world, which means targeting everyone would be a senseless lost of money. That is why, first of all you should learn who are your customers, make some customer profiles for yourself and have the data on it. See, if they are from the same age group, from the same gender or the same profession maybe? This will help you identify who exactly would be or are interested in your products, thus show you to whom your advertisement should be referred to.

2. Start with online marketing

Though online marketing itself is another topic of discussion (and a pretty long one) but it can also be included here. Online marketing has now become so popular with the Google AdWords, Instagram business pages and Facebook sponsored content, that just omitting this part would be impossible. It is true that for the beginning you will have to make some experiments to reach the right target group, however, if you have properly done the first point, you may go through it easily. Do you already know your targeted audience? Great, you also need to know what exactly you want to advertise and go on with setting the ad. Make sure you are constantly following the results, the number of clicks and likes and impressions, will show you the engagement of the users. Make new experiments, use new hashtags and better quality images to see if those numbers (numbers of engagement) is being changed. Set everything accordingly, see what exactly gave a better result and go on with that.

3. Offline advertising

That sometimes seems that people are always into online marketing, however if you have a proper budget for organizing offline marketing as well, that would be really great. As always, for each and every case we would ask you to have an exact case. If you are having huge sales and want to make an offline advertising on this, then great – knowing exactly that you are directing your expenses, time and working power into that would be good. Make some flyers and have them spread through the people-  don’t forget giving just everyone wouldn’t be as effective as giving them to the people from your targeted audience. You can also make some posters, have it designed carefully and in a beautiful way, so that it will catch the eyes of the potential customers.

4. Know the time

Well, you may think that advertising throughout the whole year is the only right decision. However, sometimes it Is not – to be honest, most of the times it is not. Knowing the time for the advertising is very important. Let’s take Black Fridays – if you are advertising your products throughout the year and you are doing the same marketing tricks during the Black Friday as well, then it wouldn’t be that efficient. We would advise you to lessen the marketing costs that you spend during the year and concentrate them on Black Friday (well, obviously if you don’t have enough budget for both). In other words, knowing where you should go into the market is vital for having better effects.

5. Have a better branding

Always work on your branding – having a good website, memorable and attractive logo, a catchy and easily memorable company name would be a great addition to everything else. It is important that people will see your logo and will immediately remember you, YOU- and no one else. That is why you have to be interesting, different and beautiful.

This is not all – as about marketers, people are always searching for some new options, ways of doing something more creative and different. That is why this list can be so huge and can be added with your own advertising tips and tricks, that you use in daily basis. Let the world know how you reach the success and it will come back to you as a boomerang.