Do you adore sharing your images, getting many like and comments on them? Do you like getting new followers and becoming an influencer? This means Instagram is just for you, or you are for Instagram. Plus to this if you are a digital marketing specialist you most probably adore your job and do it with pleasure. Instagram marketing has in recent years became one of the main marketing solutions that a company would choose. Of course, we do take account the niche of the company and if your company is in the sphere which doesn’t go with Instagram that good, then maybe you can choose other social platform. But, if your niche is good enough for sharing a lot of images and is specific to Instagram, then it is the time to start your brand Instagram marketing.
Start with opening your profile
Open up your profile and add the details of your company into your page. While opening make sure you are some kind of optimizing it in terms of SEO. In other words, make sure you are using relevant hashtags. Put your name correctly as it is officially. If the name is already taken, write the exact name of the business right as the top of your name. Add your logo as the main picture. After having the profile set, change it into a business profile. This will help you easily track your results and will give specific statistics on the number of changes of your followers, the countries from where most of your visits were tracked etc. Quality of the images Make sure you are always using quality images. If you go to the section of explore you will hardly find a pic which got to be there with a really bad or a medium quality. Though, most of the times, explore section is being generated according to your likes, but images there are still high quality. This means if you want to reach more audience, your images have to be high quality.
Frequency of your posts
How often you update your Instagram is directly connected to how fast your followers will grow. By this, we don’t really mean that you should take your phone and upload every single picture which is connected or not with the company. This just means that in order not to let your followers be bored you have got to make some posts from time to time. For this, you can make a schedule. For example, at the end of the week you can prepare the materials of your posts for the whole next week. Schedule at least one post on a day and go on worth posting them.
The use of hashtags
Don’t just post those pics just for posting. In reality your goal is to reach as much people as possible. For this, you should use hashtags, the ones that are most used in your niche. Most commonly the images which have more than 20 hashtags are used to have better results and engagement then the ones that have less from that.
The general tone of the page – Style
If you follow most of the popular pages in Instagram, you will see that most of them have specific style. Some Instagram users choose to post all their images only in one filter or only in one color. Some choose to post only face pictures, some choose to post only the images of the subjects. Whatever those are they create the style of the Instagram which gives a general tone to the page. In other words, when you enter to the page of the user, you don’t just see pics from here and there, you see different pictures which are aesthetically connected with each other. People like those kind of pages and take pleasure following them. So, make sure you have your specific style as well.
Be ready for the changes
You can hardly name any social media name that doesn’t do any changes. The main ones, where the competition is a lot, are continually working on innovations and bringing something new to their users. What you have to do as a company digital marketer you should follow all of those changes and be the first who starts using them. Some of those recent changes which we hope you are already using actively were:
- The stories – we all know where it all started- Snapchat, but Instagram took it to its users as well, and they work pretty well there Most of the times if you don’t have a relevant picture to post in your feed, but want your followers to have something to follow, those stories are of a help.
- Stickers – another innovation people like and try, so be on trend and use them as well.
- Sliding images – so you remember those times when we could post only one image? and you most probably also know that we are already able to share with our followers with several images at ones, right? this is great if you have done a project or something else and want to post all of its images together. So no need to adding them separately.
- Live videos – and, of course, live videos, with which people are gathering their followers together, getting to the explore of the top lives and getting even more followers.
In other words, Instagram is continually giving more and more opportunities for you to develop either as a separate influence or as a brand and company. You just have to keep your fingers on the pulse in order not to miss anything and do it all great. Happy Instagram marketing to you.
