Social media advertising is such a huge world, each platform having its differences and peculiarities. If you are a social media marketer/ digital marketing specialist you most probably now about those differences and that in order to make some kind of advertisement in each of them, you need to get to know each of them.
Though, most of the people also know that it’s all about just having some idea about the social media and that if you do have, then it will be easier for you to get used to the new ones. This will require more time and efforts, however, we are sure that eventually you will be able to advertise in each and every social media platform that you want to.
Having kept this in mind, let us go further into the more specific examples: Instagram. Initially just being an app of image sharing, Instagram has become so popular and has so many users, that omitting that from the advertising list of social media channels is just unforgivable.
That is why we have decided to speak about some ways that will help you in the advertising through Instagram. So, let us start:
- Set up a business account
Long ago, Instagram didn’t have a business account and everyone was using the same accounts: both people and companies. However, recently Instagram has added the business accounts and if you are a business/ company then you were supposed to switch your account into a business one. Though, this is of no obligation, you can still keep your old account if you wish to, but switching to a business account will bring you some benefits. It will help you some insights of your Instagram, for example from which country are the most engagements that you have, which are the most popular posts or the most active time for making posts and so on. In other words, switching to a business account, will help you better arrange your posts and do it as professionals.
- Connect The business Instagram account to the Facebook
Connecting your account of Instagram to the Facebook will give you the opportunity to make ads in the Power Editor of Facebook. All you have to for this is just going into your Facebook page, then heading to “settings” and clicking Instagram ads. You can now either add the Instagram account that you had and were working with, or if you didn’t have one, you can create it.
- Post great content to get more engagement
If you want our Instagram page to be really popular and get a lot of likes, comments and followings – well, you have got to struggle with that. There are being posted 70 million photos every day on Instagram. Do you know what this means? People are literally seeing hundreds of those pics every day. Who will pay attention to your pic, if it’s of no interest and visually is not eye catchy?
Make your posts more interesting by editing them properly – use better filters, make the pictures lighter and brighter in order to have a better engagement.
You can go on with deciding a special style for your feed which will be special and people will really like the general appearance of it. You can either choose the style as having only red photos, or all the photos having some exact thing in them. In all of those cases a unique style is always appreciated by many followers.
- Use hashtags
During just creating your Instagram profile or advertising, using relevant hashtags will always help your page to be discovered easily. Find your keywords, the ones that you would like your company to be found with. See which hashtags around those keywords are searched more and use them in your posts. The more hashtags you have – the possibility of being discovered with more ease is a lot. So, go on for that.
- Choose your Ad type
There are several ad objectives and units for the Instagram ad. The 3 ad objectives are the following ones:
- the video views
- Clicks on your website
- And the installation of mobile apps
And here are the units for the Instagram ads:
- Images advertising
- Video advertising
- Carousel – this is the series of images that should be swiped to be opened
Choose your type and start advertising on Instagram.
- Call to actions are important
And finally, use call to actions in order to engage more people. Let’s say your ad is amazing and is really interesting for the user, however if you do not include any further actions for the user to take and do something, they will most probably be messed up with not knowing what to do. This means, making it as clear for the users as possible –which are their next steps to be taken, is essential for the finalizing of your ad. You can include the following call to actions, for example: continue your purchase at, buy at, learn more at, find at our website at, etc. And there are so many more options to be considered so go on with using those call to actions.
We hope that those 6 ways are a great start for having better advertising results from Instagram and drive more people into your website. Getting more followers, more likes and engagement is what you really want now – so just go on for that do it!
