(c) Can Stock Photo / mmaxer
With Christmas and its preparations around the corner, you, as a brand and company, should also start thinking about the Christmas and most importantly the advertising during that period. But wait, you didn’t do it yet? Maybe you are already late or maybe it is the exact time to hurry up with the ideas on surprising your clients during the Christmas time.
It’s the most wonderful time of the year- like the song is telling that, it is really the most wonderful time, full of magic, surprises, presents, positive vibes and energies. The time when people are eager to be kind, to be more positive and willing to do some good things. And maybe it is also the best time for you to start advertising and bringing those kind people into your local shop to buy some products, or buy something online? Whatever case you are working for, if you are a company and think that Christmas is one of the best periods of time then go on with deciding how to make a Christmas ad.
In every case, whether you are an ecommerce or a local shop, offering services etc. you will need to follow the simple tricks to be more viral during those Christmas days and be liked by the people.
Some of those tricks can be:
Always stay positive
As we have already mentioned people are really very positive these days, all you have to do is to use that positivity to your benefits. Don’t try to ruin it by a sad ad. Put the mark on the kindness and positivity of your ad to make the mood of the people even higher. This is what will help also your branding, because when thinking about you later, people will remember that positive and kind Christmas ad, that you made that year. Target the emotions not the minds. Having said that people are more emotional may be the same as we have said it before. But we can repeat it again: people are tending to be more emotional during the Christmas days. They are eager to help others, eager to buy more presents, eager to consume more and give more those days. That is why when thinking about the Christmas ads do not put the mark on the thinking, rather try to reach to the emotions of the people. Try to create something touchy and kind, something that will bring even more feelings and make people even more emotional. Something that people will watch and start believing in magic: this is what everyone is looking for: magic. And if you are the one who brings those magics through an ad, then you just did your job in an amazing way.
Choose the right time to be released
Releasing your ad at the right time is really important. Being neither too early nor too late is essential here. In the first case, when you are releasing too early, for example on September, you have to know that people won’t be ready for that. Most of the children have just came back to their classes after the summer break and maybe starting to tell them about the Christmas holidays, when there are still couple of months is not the best decision. Also you will most probably make people be bored with your ad and around those Christmas days they won’t even like to see your ad: they have seen it enough. In the second case, when you are releasing your ad too late you can have the risk of not being too viral. This is the period when everyone is busy and there are so many ads on Christmas, so you may be just not noticed. That is why choosing the right time is essential. For this you can research the market, see when your competitors are releasing their ads and then make your decision.
Don’t count on celebrities
Christmas is all about a magic, right? Then maybe simple people would like to see usual people like them in the ads, rather than celebrities. The ones that we know you are paying so much money to play that role of a “happy people celebrating Christmas”. On the contrary, people need something more daily, more usual to believe that those magics are not from the celebrity worlds and that they are real. That is why we advise you to double think before hiring a celebrity for your Christmas ad. They may have the opposite effect and give the opposite results that you were counting on before.
Be the reason to be shared
Christmas is the time when people are eager to share more, not only in real life but also online. Which means if you give enough reasons, people will go on with sharing your video in order to share and spread more of that Christmas spirit. That is why having that Christmas spirit in your ad is so important and should be the reason for which people will share your ad and engage even more people.
We hope that Christmas will be one of the most magical moments for your company and branding. It can bring so many benefits, not even counting the positive energy and kindness that It always spreads towards the world and the people. So go and start thinking about the most creative, unique and viral Christmas ad of this year!
